Business_cx on Instagram: "Coca-Cola: A Masterclass in Storytelling Through Advertising Coca-Cola has consistently demonstrated exceptional storytelling in its advertising, and this campaign stands out as a prime example. It heralded the beginning of an Emmy-winning series that captivated audiences for five years, revealing a concealed world within each Coke vending machine. The campaign was creatively realized by directors Todd and Kylie at Psyop, while live-action scenes were skillfully direct